The Start-up of You: Adapt to the Future, Invest in Yourself and Transform Your Career by Reid Hoffman & Ben Casnocha. I need to review this book but I don't have to wait till then to tell you; this is a must read! I missed this book's launch by one year due in part to my narrow view of LinkedIn. Although I've been a member of the LinkedIn community since nearly its inception, I viewed it more of a place to go and get a job than that of a relationship building community. The Start-up of You shines a beacon of light on relationship building and the near limitless value of LinkedIn.
The value of The Start-up of You to Standing Out in a Sea of Sameness can best be summed up by its relativity to this blog's categories. It pertains to every single one here.
